Amazon.com annual report design

This study stresses the research, development, organization, design and presentation of a complex communications document, such as a journal, annual report or a large publication. All aspects of design, content, image creation and production are addressed in this project.

Internet retail pioneer, Amazon.com was chosen as a uniform annual report design project by our guest professor Anne Traver, Traver Design. Research and exploration for an appropriate theme and statement was a major component in the development of this project.

Strategy - We are first in customer service, first in Internet growth and first in market share.
Theme - Speed, getting there first, ahead of competition.