Packaging projects

Packaging. It inspires, protects, awes.  It can be practical and functional or just make a statement.  It attracts customers to buy your products using color and copy or even aroma. It’s about motivating customers to inch their hand in your direction, choosing your product over the competition. When it comes to that split second decision, the packaging design will always make the difference between sale and no sale. Invest a few minutes looking at what I’ve done.  In a game of inches, I have a record of moving perceptions in my clients favor.

Objective:
Our vendor wanted to revamp and update current packaging, aiming to create a fresh, clean and attractive look and feel for Aluminum Foil line of products.

Result:
According to our vendor refreshing the old packaging with the new resulted in 22% increase in comparable sales from last year.   

 

Objective:
Build a labeling system to clearly identify the product for national and interntional markets.

Result:
In addition to classic background imagery to convey class and versatility I brought in formal typography to our Wine rack. Design was compeleted ahead of forecasted timeline and under budget.

 

Objective:
I was assigned to photography art direction in addition to designing "Italian Beverage Jar"box packaging.

Result:
I worked on-location directing photography and communicating changes with our buyer till we acheived photoshoot objectives,. This product was offered in two colors for for regional and international warehouses.

Objective:
Our vendor needed an elegant solution to market Beaded Utensils. This line came in three colors hence needed three boxes with colors complimenting the beaded utensil inside.

Result:
Through the opening window (grey area) consumer could see and feel the product, by adding what is included in the box in silver and use of whimsical graphics and floral pattern I was able to tie in all side for a wrap-around design and effectively enhance the product for our vendor.

 

 

 

Objective:
Outside vendor needed to showcase its line of floral ceramic vases in a classic in an enduring packaging solution.

Result:
I was assigned for photography art direction as well as coming up with a design for this product. My goal was to showcase this product as a muesum piece. I proposed taking shots by the fireplace to enforce classic look and feel. Final design was a unique solution adding class and distinction to vendor's product.

Objective:
Art and photographic direction in addition to designing an elegant and enduring solution was assigned from outside vendor. My job entailed taking images of lit candles and I was to be able to maintain image and clarity while enhancing product value.

Result:
I incorporated black and white in contrast with clear crystal images to pull and tie in classic look and feel of the product. Moon sliver graphics represents item count. This product was marketed for US and Canada warehouses.

 

Objective:
Develop a series of studies and options for soon to be carried Cottage Cheese wrap-around label lid. Develp mockups representing new diary product at the warehouse. Project is limited to use of two spot colors.

Result:
I mainly used typography to boldy state product name, later I was asked by the art director to develop this label into a 3d mockup. I used Illustrator 3D capabilities to effectively prepare presentation boards to management facilitating their decision making process.

 

Objective:
Develop an abstract label design showcasing outside vendor product for Blue and Red Cermaic Fountain. Project is limited to use of one spot color.

Result:
I used elegant typography to showcase product name, use of floral decorative elements created a ground for placement of other supporting information.