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Costco Wholesale design
These are samples of my design mostly from current samples in the past 2.5 years in pdf and jpeg format.
Current design samples
Executive marketing is the core of Costco business. The need for a banner advertising of executive member program lead to development of these banner series. My role as the art director and designer was instrumental in development of these series. The final output was through the flyer sent to the 500+ warehouse locations.Hearing Center- Sign
Hearing Center- PrintCostco Hearing center is one of the recent ancillary services joining Costco member services. I was asked to develop an identity system package for the variety of signage for this department. Value of our initial roll-up exceeded $100k with the goal of covering all warehouse locations
in the near future.
Best Shot advertisementBest shot is a yearly member and Costco employee contest for best photography. My aim was to develop eye-catching design that would encourage readers to learn about essential techniques in shooting their images. I used Photoshop, Illustrator as the main tools of development. The final image was printed on a PVC using VUTEK ultraviolet wide format printer.(24x36)
AmexAmerican Express brochure was developed in conjunction with the corporate design and marketing department to introduce new service to Costco members. This project used royalty imagery, Photoshop, Illustrator and Quark X-press respectively.
Entertaining Cookbook 2006 Remake
I have taken the liberty of re-designing "Entertaining The Costco Way 2006 edition" on my off-work hours as a way to practice my current knowledge of software and application and a show my design capabilities. Saving the Adobe Acrobat .pdf version of this book currently available at the costco.com website I have reformatted the text and images to fit my purpose. Although 2006 edition of this book is a superb publication and I have had a difficult time attempting to improve on the design, I felt that I would explore another solution carrying the seasons theme from the cover through the rest of the book and tying in the colors and vibrant nature of every season with typographical and visual elements. For this partial "re-make" I have used Adobe Photoshop, Illustrator as well as Indesign, Acrobat and Adobe Bridge.
Through Costco Marketing, Pacific Lutheran University has requested me to design these pillars, attached is the first pillar design of three panels. The dimensions are 24” w x 96” H. It sports a hollowed triangular column lighted from inside.
In this 4'x8' banner my aim was to create an informational design banner in which we could remember the events and what happened, a slice of time.
Some of the symbolisms are emphasized by typography and shapes. Red color is used sparingly connecting 9.11, to impact points and building lights and I chose monochrome colors to direct and connect my audience to the different layers of information.I have tried to stick to the facts as much as possible. During my research phase I used Wikipedia to gather facts relating to this event. Twin towers are the main focus and even though one of the buildings is shifted and tilted, the names of the victims still holds straight, this symbolism is a representation of their memory staying intact and with us forever. The two impact zones and information of the AA flight and United is in and out of focus representing the chaos and turmoil at the time of impact. The key time of different events are surrounding the twin towers.This project originated from an low-res jpeg image of a VW bus. I used illutrator's capability to redraw the entire image in high-res. Using I-cut machine I was able to create a memorable photo-op for a picnic of Costco Kiosk department
This 4'x8' banner was created for our Business Centers featuring Costco quality refurbished electronics.
Self Promotiion
In order to highlight my skills in few challenging career opportunities I designed the following projects:
Project 1 - resume design
Project 2 - VSV wine label
Project 3 - Kirkland Signature fictional toothpaste
© Feb 2005 Design Triad - All rights reserved.
